Our story
Built by riders.
Created for riders.
Cross Bike Co is an independent bicycle company in the North Carolina Triangle, hand-building and precision-assembling premium carbon mountain, trail and gravel bikes — without the boutique tax.
Ben Cross
Owner and founder
of Cross Bicycle Co.
Ben Cross
15+ years building & repairing bikes
Ben has built and repaired bikes for 15+ years. He loves bikes. He loves people on bikes, the positive impact cycling has on our planet and the great communities that are built around cycling.
Whether you buy your bike from Cross Bike Co — please do — or build your loved big-box-store or old-school steel frame into a machine that has your soul poured into it, everyone deserves to enjoy their bike.
Our philosophy: redefining the premium ride.
The bike industry has spent too long protecting inflated corporate margins at the expense of the rider. Cross Bicycle Company was founded in North Carolina with a simple, disruptive goal: build elite, lightweight, uncompromising carbon trail machines without the boutique tax.
To do that, we do things differently.
Boutique performance. Honest pricing. Zero compromises.
How we work
Radical sourcing transparency
We don't waste your money pretending we invented the carbon mold. Developing proprietary molds costs millions — an overhead big brands pass directly to you. Instead we partner openly with premier carbon engineering factories overseas to source meticulously tested open-mold chassis, like the Carbonda CFM-1001. These frames are structurally elite, feature progressive geometry and match the structural integrity of the most famous nameplates. Choosing transparency over marketing spin bypasses massive manufacturing markups so we can invest where it impacts your ride most.
Hand-built custom curation
A frame is only as good as the parts that breathe life into it. We are component curators. We spend months hand-selecting and torture-testing configurations to build tiers you simply cannot find from mass-market manufacturers — reducing critical rotating mass with carbon wheelsets, running ultra-precise alternative drivetrains, shaving grams with custom carbon cockpit elements. Every component is chosen for absolute performance per dollar.
Local precision & peace of mind
We are independent bicycle builders, not drop-shippers. Every Cross bike arrives at our North Carolina workshop as raw material and leaves as an artisan build. We handle strict intake quality control, execute custom paint configurations, and hand-assemble every cable, pivot and brake line in-house. You're not gambling on an overseas shipment — you're buying local assembly precision, local structural warranty backup, and the peace of mind that your machine was built by riders who live for the trail.